The Isthmus’ most robust economy has demonstrated significant competitive advantages that add value when considering an investment.
Since 2020, both the public and private sectors have worked together to push a plan to boost economic growth by attracting foreign investment.
The strategy outlines three specific approaches for attracting greater FDI and improving exports:
Strengthen the sectors in which Guatemala currently excels: agriculture, apparel and textiles, food and beverages, chemicals, and nonmetallic goods. The target is to reach $5 billion in exports by 2030.
Develop a customized export plan to promote 20 products in seven industries where Guatemala has the potential to be a world leader. Apparel, plastic packaging materials, cleaning supplies, porcelain sinks, refrigerators, and many agricultural, forestry, fishing, and food goods are examples. "In the short term, what we are looking for is to attract investment in these sectors in which Guatemala is already well-positioned, but with the intention that they can help us provide greater technology to our products or reach new markets," Wendy Mena, coordinator of lnvest Guatemala, says.
Attract new investments in more sophisticated sectors where the country has significant room for growth, such as pharmaceuticals, medical devices, electronic devices, and the provision of Business Process Outsourcing (BPO) and Information Technology Outsourcing (ITO).
Guatemala's biggest exporter is the apparel and textile sector, which is known both domestically and globally for its competitiveness, variety, and flexibility. Exports are distinguished by their high added value, which is regarded as the greatest in the area (50%).
Sectors that have placed their confidence in Guatemala
The collaborative efforts of several Guatemalan sectors, both public and private, to attract investment have yielded fruit, as seen by the sectors that have invested in Guatemala.
Among them, the following stand out:
Digital products development
Call Centers and BPO
Food and Beverages
Transportation / Logistics
Source: Guatemalan National Competitiveness Program – PRONACOM